Looking at some media trends in the digital era
This post describes a few of the most considerable changes in customer habits when it comes to consuming media.
Recently, with the rise of digital media, the way in which people consume media has evolved substantially. For many years, conventional television was the main source of home home entertainment for most people. Nevertheless, ever since the development of streaming services, many viewers are averting from set up television, especially among younger individuals. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the transformation in audience consumption practices. These services are popular for allowing individuals to enjoy the shows and movies they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the market.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the way in which individuals are getting their updates is also changing. People are progressively turning towards online news sources, rather than viewing TV, to learn about current worldly affairs. Nevertheless, simultaneously, due to a constant flow of info, individuals are becoming overwhelmed by substantial quantities of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and simpler to navigate. Nowadays it is common to see news channels that have large followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been very important for supplying people with dependable and authenticated news sources, in a form they can easily access.
In the current digital age, mobile phones have come to be one of the most common instruments that individuals are using to view videos and gain access to media. Nowadays, many social media channels are providing endless feeds of short, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms allow users to see a variety of customised content and react immediately, making these videos a lot more interesting and addicting than conventional media. Short form videos are also being used read more more often for news and educational purposes, not just for home entertainment. Consequently, this pattern is shifting the way individuals are actively seeking for and counting on to get information, in a much faster, much shorter and more accessible format.